RNC pushes voters to the polls with a new social media app

With the midterm elections less than 50 days away, the Republican National Committee is energizing voters with the launch of a new app.

The Voter Challenge app goes beyond “liking” a candidate’s page, and works similarly to the ALS “Ice Bucket Challenge.”  By using the “Voter to Voter” app, Republican voters will pledge their support to vote in the midterm elections and then challenge three friends in their social media network to do the same. The GOP hopes the creation of the app will help push people to the polls because “there will be a close election in every state this year and EVERY vote is going to matter.”

While to some this may seem to be putting a lot of pressure on registered Republicans, the RNC is not worried. “Our voters respond well to [peer pressure],” RNC spokeswoman Kirsten Kukowski told Politico.

This is not the only tech savvy initiative the RNC is launching to encourage voters this fall. On the RNC’s website vote.gop.com, Republicans can learns how to request an absentee ballot or find their local polling place prior to Election Day to ensure they are fully informed leading up to the big day.