When Mattel Toys first made a limited-edition barbie in the likeness of “Selma” Director Ava DuVernay back in April, fans thought that would be the last they’d see like it. After DuVernay’s Twitter followers pushed for a release of more of the dolls, however, the company has now obliged. The doll goes on sale Monday.
@AVAETC @Barbie – can we get this released and offered to the public? I want one for my daughter.
— SJO (@1Chavela) April 24, 2015The doll was originally created as part of a “Sheroes” line that featured five inspirational women, including actress Kristin Chenoweth and country singer Trisha Yearwood, and was auctioned off to charity.
I always played w/ my sisters Jina + Tera. For hours making stories + scenarios. So this is special. Thanks, @Barbie. pic.twitter.com/aL8KGBx3XF
— Ava DuVernay (@AVAETC) April 24, 2015“Embodying the empowerment message the brand stands behind, Barbie is honoring these Sheroes who, like Barbie, have broken boundaries, challenged gender norms and proven girls can be anything they want to be,” the company said in a statement in April.
Tomorrow this #AvaBarbie goes on sale for Christmas because enough folks asked @Mattel to do so. Wild + wonderful. https://t.co/louahFZwjQ
— Ava DuVernay (@AVAETC) December 6, 2015DuVernay, who was featured by Mattel for her accomplishments as the first Black female to be nominated for an honor for Best Picture among other things, announced that she plans to give all of her proceeds from the doll to the “The Color of Change,” an organization that seeks to strengthen Black America’s political voice, and “Witness“, a human rights organization.
All my proceeds from #AvaBarbie will be sent from @Mattel to @ColorOfChange + @WitnessOrg. A fun way to support. xo! pic.twitter.com/O4Z5zl5els
— Ava DuVernay (@AVAETC) December 6, 2015Fans are quite happy about the release and it’s coming right in time for Christmas.
Am I to old to old to put this on my Santa list – Ava DuVernay Barbie Doll to Go on Sale Monday, Director Says https://t.co/2y2Rq7fLQJ
— Sofia Stanley (@SofiaStanley) December 7, 2015Waiting on @Barbie and @Mattel to drop that @AVAETC Barbie information like… pic.twitter.com/YzOGpIbYhA
— Awesomely Luvvie (@Luvvie) December 7, 2015The doll is available at thebarbiecollection.com.
This article originally appeared on NBCBLK.
