Colette Shade

author of "Y2K: How The 2000's Became Everything"

Colette Shade is the author of “Y2K: How The 2000’s Became Everything (Essays on the Future That Never Was)”. The book is history-in-essays of the late 1990’s and early 2000’s, and was released by Dey Street, an imprint of HarperCollins, in January 2025.


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Colette Shade

Hellmann’s mayonnaise, Meg Ryan and the allure of ‘nostalgia marketing’